(1995) operationalized 'niceness' as prosocial behavior, which included agreeableness and altruism.

Various studies explicitly try to elucidate the success, or lack thereof, of 'nice guys' with women. Researchers have therefore operationalized the 'nice guy' and 'jerk' constructs in different ways, some of which are outlined below.

Often these ideas and views of a certain nice guy can contribute to a woman's willingness to pursue a romantic relationship. Nice guys are sometimes suggested to be overbearing or lacking in vision and ambitions these opinions suggest self-confidence as a key point and area of improvement. Women were also asked for their preferences and what values they may look in each relationship, such as attractiveness, and sexual desires in short- and long-term relationships. Some women, however, emphasized more negative aspects, considering the 'nice guy' to be boring, lacking confidence, and unattractive.' The 'bad boys' were also divided into two categories, 'as either confident, attractive, sexy, and exciting or as manipulative, unfaithful, disrespectful of women, and interested only in sex.' This distinction helped further the understanding of why women might prefer 'nice guys' or 'not-nice guys'.

In their qualitative analysis (1999), Herold and Milhausen found that women associate different qualities with the 'nice guy' label: 'Some women offered flattering interpretations of the 'nice guy', characterizing him as committed, caring, and respectful of women. Research on female preferences 'Nice guy' construct This is sometimes referred to as 'Nice Guy Syndrome', which is used to describe a sense of entitlement to sexual or romantic attention from women simply for being 'nice', and irrational anger when that attention is not forthcoming. However, the term is also often used sarcastically, particularly in the context of dating, to describe someone who believes himself to possess genuine 'nice guy' characteristics, even though he actually does not, and who uses acts of friendship and basic social etiquette with the ulterior aim of progressing to a romantic or sexual relationship. A man is labeled a “jerk” on how he treats his partner, seen as the extreme case where he would not have a sensitive or kind side and is seen as a “macho man” and insensitive type. The opposite of a genuine 'nice guy' is commonly described as a 'jerk', a term for a mean, selfish and uncaring person. When used negatively, a nice guy implies a man who is unassertive or otherwise unattractive. In the context of a relationship, it may also refer to traits of honesty, loyalty, romanticism, courtesy, and respect. When used positively, and particularly when used as a preference or description by someone else, it is intended to imply a man who puts the needs of others before his own, avoids confrontations, does favors, provides emotional support, tries to stay out of trouble, and generally acts nicely towards others. The term is used both positively and negatively. In the literal sense, the term describes a man who is agreeable, gentle, compassionate, sensitive and vulnerable. ' Nice guy' is an informal term, commonly used with either a literal or a sarcastic meaning, for a man. For other uses, see Nice Guy (disambiguation).

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